Cole

One of the best uses for direct mail marketing in those little coupon packages, which go out that are sent said to people in certain ZIP codes is to use them to educate the voters on initiatives which are on the upcoming ballot. Often ballot measures and initiatives are reinforced in a voter's mind through direct mail marketing. Although this can get rather expensive due to the price of stamps, even if you have volunteers stuffing envelopes and putting on the labels.

The reason they should use coupon mail out packages is that the cost is divided by the number of units that are in the package and because there are so many other potentially worthy coupons this means the person opening it will go through each card to see what it says. This helps break the letter opener barrier and is why direct mail marketing coupon packages work so good to educate voters on initiatives that are on the ballot.

This is not to say the direct-mail marketing campaigns with single letter envelopes and request for donations for the cause or volunteers is not also a good idea. That makes sense also along with public service announcements on the radio. However, if you are considering educating a voter and trying to get a ballot measure of passed then perhaps you should look at direct-mail marketing coupon packages as well. Please, think on this in 2006.

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington